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Sugoaji
Ehime Prefecture, blessed with beautiful nature and a mild climate, boasts the largest production and variety of citrus fruits in Japan, as well as other flavorful agricultural, forestry and marine products and processed products that utilize these products.
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Sugomono
We introduce a variety of specialties that are inherited from tradition but infused with a new sensibility.
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We have many fine products in Ehime Prefecture
without compromise, made with various thoughts.
We present many fine products to you that
are made in Ehime with “Ai” (meaning “love” in Japanese).
EHIME HYAKKASEN is a web portal, packed with Ehime’s seasonal products,
commitment, and tradition.
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“Jakoten” Traditional Ehime superfood made by mincing freshly caught raw fish, bones and all.
Selected as one of the “100 best local dishes” by the Ministry of Agriculture, Forestry and Fisheries, “jakoten” is a traditional Ehime fish paste with fans all around Japan.
“Pearls from Ehime Prefecture” From Japan's No. 1 pearl cultivation area, offering unwavering quality and new value.
Ehime Prefecture boasts the highest production volume of Akoya Pearls, a type of pearl known for their delicate and elegant brilliance, in Japan for 10 consecutive years.
The Secrets of the brand “Ehime Amatoro Buta (Pig)”
The delicious taste of Ehime Amatoro Buta (pig) is even scientifically proven – read more about how the farmers’ meticulous care of their pigs from the feed to the water the pigs drink, create this delicious taste.
A new form of mizuhiki for modern life.
Announced as an Ehime Prefecture Traditional Specialties, the mizuhiki has a very long history in this prefecture. Read more about how the mizuhiki masters adapt their skills to modern trends.
A modern-day hot-spring cure with high-quality hospitality.
Committed to the finest details of the hotel, read more about how the hotel has arranged the finest details of the entire experience, from the free rental Imabari Towels to the food that uses Ehime Prefecture goods, so that visitors can enjoy all that Ehime Prefecture has to offer.
Once you've stayed, you'll want to come back.
Dogo Onsen Yachiyo is persistent in perfecting even the smallest details so that visitors can relax as if the hotel were their second house. Read more about how visitors can enjoy all of Ehime Prefecture through their thoroughly prepared meals and exhibitions that feature Ehime goods.
The History and Appeal of Towel made in Imabari Vol.1 IKEUCHI ORGANIC
Obtaining the first ISO 22000 certification in the industry. The company established its mission to develop “a towel edible by babies”, and its products are gaining popularity as towels that are safe for babies.
The History and Appeal of Towel made in Imabari Vol.2 Tango
Towel manufacturer “Tango,” which makes products popular among women.Consumers, Locals, and Producers—A Desire to Make Everyone Happier through Towels.They develop high-quality and practical towels.
Miyamoto Orange Garden Pursues New Value in Orange Cultivation
Sustainable Agriculture Utilizing GLOBAL G.A.P and Smart Agriculture.The company produces, cells and processes oranges.Its famous salt-cured orange are valued by professional cooks as a secret ingredient to enhance the taste of any dish.
To the world of Tobeyaki Vol.1 BAIZANGAMA
At 130 years old, Baizan-gama is the most historical Tobe ware producer, and supports the history of Tobe ware. Time and effort are dedicated to every piece, each of which is always handmade and hand painted.