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What is Sugoaji?

Ehime Prefecture, blessed with beautiful nature and a mild climate, produces the largest amount of citrus fruits in Japan and can supply citrus fruits all year round, as well as lovingly grown "Aiiku Fish" and a wealth of high-quality agricultural, forestry and fishery products such as livestock products and vegetables. The prefecture is one of the leading "food ingredient kingdoms" in Japan, with the ability to create a wide variety of dishes. The prefecture also produces a wide variety of processed foods such as sweets, juices, and alcoholic beverages that make use of the characteristics of the ingredients. The prefectural government has recognized the superior ingredients and foods that we are proud of as "SUGOAJI."


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