The “Love” We Deliver to Consumers

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You can search and browse products made in Ehime Prefecture on this site.
Please contact each manufacturer for purchasing.

Sugoaji

Ehime Prefecture, blessed with beautiful nature and a mild climate, boasts the largest production and variety of citrus fruits in Japan, as well as other flavorful agricultural, forestry and marine products and processed products that utilize these products.

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Sugomono

We introduce a variety of specialties that are inherited from tradition but infused with a new sensibility.

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Concept

We have many fine products in Ehime Prefecture
without compromise, made with various thoughts.
We present many fine products to you that
are made in Ehime with “Ai” (meaning “love” in Japanese).

EHIME HYAKKASEN is a web portal, packed with Ehime’s seasonal products,
commitment, and tradition.

Let’s find some fine products.

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By combining the power of nature with the latest technology, we are able to improve the quality of the production environment as well as the fruit itself. We will continue proper farming for a long time. We want to produce oranges that make everyone happy. This desire is what drives the growers.

The high quality “Mikan Tai”, fed with a citrus peel mixture has a with a slight citrus flavor to the flesh. These fish are lovingly raised in the human and fish friendly waters of Uwajima.

The "ama toro buta (pig)" is raised with love and care in the rich natural environment as if it were one's own child. Bare barley from Ehime Prefecture is used as feed, and pure mountain water is used for drinking. The meat is fine, and the fatty meat has a sweet and melting taste.

Ehime’s abundant fishing grounds Uwa Sea is key to its speciality “jakoten”. Using every single part of the fish, jakoten’s flavor and nutrition are both top class. Each store has passed down their unique traditions generation after generation and continue to evolve to be even more widely accepted by all generations.

Ehime’s nature has gifted us all with its pearls. Boasting the highest production volume in Japan, the pearls of Ehime have also established its own brand called “HIME PEARL”. Pearls are the only type of precious stone that is cultivated inside a living animal, and with that comes a unique kind of warmth and beauty to it. Every single pearl is grown with lots of love and with the customers in mind.

When we thought of the safety and security of our children, we arrived at a place of concern for the environment. When we thought of gratitude for our hometown, we arrived at the decision to carry on the tradition. Our craftsmen’s challenging and compassionate spirits are weaved into the Imabari towels that can be loved for a long time.

Mizuhiki is an essential part of Japan's traditional culture for special occasions. Most of them are made in Shikokuchuo City, which is rich in both mountains and water. The result of expert craftsmanship is a dignified work of art. It continues to beautifully connect the hearts and minds of people of all ages.

Tobe pottery has been handed down from generation to generation in the midst of beautiful local nature and human activity. The artisans who make them are dedicated to creating vessels with traditional skills and a fresh sensibility, with a lot of effort and care.

Citrus
Aiiku-Fish
Ama-toro
buta (pig)
newJako-ten
newPearl
Imabari Towel
Mizuhiki
Tobe-yaki

Stories

A modern-day hot-spring cure with high-quality hospitality.

A modern-day hot-spring cure with high-quality hospitality.

Committed to the finest details of the hotel, read more about how the hotel has arranged the finest details of the entire experience, from the free rental Imabari Towels to the food that uses Ehime Prefecture goods, so that visitors can enjoy all that Ehime Prefecture has to offer.

INTERVIEW with Dogo Miyu
Once you've stayed, you'll want to come back.

Once you've stayed, you'll want to come back.

Dogo Onsen Yachiyo is persistent in perfecting even the smallest details so that visitors can relax as if the hotel were their second house. Read more about how visitors can enjoy all of Ehime Prefecture through their thoroughly prepared meals and exhibitions that feature Ehime goods.

INTERVIEW with Dogo Onsen Yachiyo
The History and Appeal of Towel made in Imabari Vol.1 IKEUCHI ORGANIC

The History and Appeal of Towel made in Imabari Vol.1 IKEUCHI ORGANIC

Obtaining the first ISO 22000 certification in the industry. The company established its mission to develop “a towel edible by babies”, and its products are gaining popularity as towels that are safe for babies.

INTERVIEW with IKEUCHI ORGANIC
The History and Appeal of Towel made in Imabari Vol.2 Tango

The History and Appeal of Towel made in Imabari Vol.2 Tango

Towel manufacturer “Tango,” which makes products popular among women.Consumers, Locals, and Producers—A Desire to Make Everyone Happier through Towels.They develop high-quality and practical towels.

INTERVIEW with TANGO
Miyamoto Orange Garden Pursues New Value in Orange Cultivation

Miyamoto Orange Garden Pursues New Value in Orange Cultivation

Sustainable Agriculture Utilizing GLOBAL G.A.P and Smart Agriculture.The company produces, cells and processes oranges.Its famous salt-cured orange are valued by professional cooks as a secret ingredient to enhance the taste of any dish.

INTERVIEW with Miyamoto Orange Garden
To the world of Tobeyaki Vol.1 BAIZANGAMA

To the world of Tobeyaki Vol.1 BAIZANGAMA

At 130 years old, Baizan-gama is the most historical Tobe ware producer, and supports the history of Tobe ware. Time and effort are dedicated to every piece, each of which is always handmade and hand painted.

INTERVIEW with BAIZANGAMA
To the world of Tobeyaki Vol.2 JOSHUA Koubou

To the world of Tobeyaki Vol.2 JOSHUA Koubou

Joshua Koubou continues to create new products, while still preserving tradition. “Joshua Blue”—a deep blue gradation—was developed after much trial and error.

INTERVIEW with JOSHUA Koubou
Created by Ehime Prefecture Products「Mikan-zakana」

Created by Ehime Prefecture Products「Mikan-zakana」

“Mikan Fish” is a combination of yellowtail/bream and oranges, a specialty product of Ehime. The fish are well-received since they taste less fishy and palatable.

INTERVIEW with UWAJIMA PROJECT & Nakatasuisan