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The “Love” We Deliver to Consumers

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愛のくに えひめ営業本部

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You can search and browse products made in Ehime Prefecture on this site.
Please contact each manufacturer for purchasing.

Sugoaji

Ehime Prefecture, blessed with beautiful nature and a mild climate, boasts the largest production and variety of citrus fruits in Japan, as well as other flavorful agricultural, forestry and marine products and processed products that utilize these products.

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Fruits Fruits
Vegetables Vegetables
Meat, bacon Meat, bacon
Seafood, marine products Seafood, marine products
Dairy products, eggs Dairy products, eggs
Fish paste foods Fish paste foods
Bread, jam Bread, jam
Tofu, prepared foods, cooked food Tofu, prepared foods, cooked food
Rice, side dish for rice Rice, side dish for rice
Noodles Noodles
Seasoning, oil Seasoning, oil
Dried foods Dried foods
Pickles, boiled, canned Pickles, boiled, canned
Sweets, Confectionery Sweets, Confectionery
Drink, Wine, Water Drink, Wine, Water
Other Other

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Online Shop
愛あるブランド おいしいえひめの自信作
This introduces excellent agricultural, forestry and marine products and processed foods that have been certified by the “Ehime Ai-Food” Promotion Organization as an “Ai-Aru” (has love) brand.

Sugomono

We introduce a variety of specialties that are inherited from tradition but infused with a new sensibility.

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Daily necessities Daily necessities
Fashion accessories Fashion accessories
Hobby Culture Hobby Culture
Furniture and interior Furniture and interior
Health & Beauty Health & Beauty
Other Other

Category products

Search by keywords

+ Detailed search
Keywords
Category
Price
yen 〜 yen
Online Shop
Ehime's Gem Sugomono
With a beautiful name derived from the myth of the birth of the country in Kojiki, "Ehime" is a treasure trove of traditional specialties nurtured by its rich nature and culture. In addition to these products, the prefecture has recognized a number of attractive products, such as those that carry on traditions while being infused with new sensibilities, as ”Sugomono".

Find Other Prefectural Products

愛媛ものづくり企業「すご技」データベース

Database of “Sugo-waza Specialty Techniques” of Ehime Manufacturing Companies

A database that proudly introduces the superb technologies and products of Ehime’s manufacturers. Visitors can contact the listed companies via this database.
えひめ愛フード推進機構

Ehime Ai-Food Promotion Organization

Introducing information and activities regarding the agriculture, forestry, and fishery products of Ehime, including the production sites, retailers, and online shopping sites of the branded products produced with “Ai” (love in Japanese).

Shop

すご味企業一覧

Sugoaji Company List

Purchase Ehime Prefecture goods from the online websites of Sugoaji companies’ here.
すごモノ企業一覧

Sugomono Company List

Purchase Ehime Prefecture goods from the online websites of Sugomono companies’ here.

愛媛百貨店

EHIME HYAKKATEN

A place to meet Ehime’s “love”. We want you to simply touch and feel the taste, technique, and passion. This is a place for you to encounter Ehime.
「愛ある愛媛 いいよかん」～Yahoo!JAPAN ショッピング内～

"Ehime with Love, Iiyokan" Online Shop on Yahoo!JAPAN Shopping

The official online shop of the Ehime Prefecture Tourism and Products Div, selling a wide range of foods from sweets, processed marine products, agricultural and meat products, to craft products, etc. This shop is full of goodies from Ehime! We are now operating on Yahoo!JAPAN Shopping.
「愛ある愛媛 いいよかん」～楽天市場内～

"Ehime with Love, Iiyokan" Online Shop on Rakuten Market

The official online shop of the Ehime Prefecture Tourism and Products Div, selling a wide range of foods from sweets, processed marine products, agricultural and meat products, to craft products, etc. This shop is full of goodies from Ehime! We are now operating on Rakuten Market.
香川・愛媛せとうち旬彩館

Kagawa-Ehime Setouchi Shunsaikan

Delivering seasonal products from the Setouchi Region to you. Visitors can shop popular specialty products and taste delicious food from Setouchi. Please come visit us.
シン・エヒメ

SHIN EHIME

SHIN EHIME website was created to convey the fun, joy, and beauty of Ehime. The site grows and evolves through interactions with people.
新鮮産直 愛媛のうた

Ehime-no-uta Fresh Local Product Shop

A farmers’ market-style shop of delicious products safely grown in Ehime—consumers can see who made the products. Please enjoy dishes and food items that are fresh from the farm.
愛媛県みやげっと

Ehime Prefecture Miyaget

A social gifting service that allows users to send Ehime products as gifts with just a simple email. You can select great gifts from Ehime.

Concept

We have many fine products in Ehime Prefecture
without compromise, made with various thoughts.
We present many fine products to you that
are made in Ehime with “Ai” (meaning “love” in Japanese).

EHIME HYAKKASEN is a web portal, packed with Ehime’s seasonal products,
commitment, and tradition.

Let’s find some fine products.

Movie

By combining the power of nature with the latest technology, we are able to improve the quality of the production environment as well as the fruit itself. We will continue proper farming for a long time. We want to produce oranges that make everyone happy. This desire is what drives the growers.

The high quality “Mikan Tai”, fed with a citrus peel mixture has a with a slight citrus flavor to the flesh. These fish are lovingly raised in the human and fish friendly waters of Uwajima.

The "ama toro buta (pig)" is raised with love and care in the rich natural environment as if it were one's own child. Bare barley from Ehime Prefecture is used as feed, and pure mountain water is used for drinking. The meat is fine, and the fatty meat has a sweet and melting taste.

Ehime’s abundant fishing grounds Uwa Sea is key to its speciality “jakoten”. Using every single part of the fish, jakoten’s flavor and nutrition are both top class. Each store has passed down their unique traditions generation after generation and continue to evolve to be even more widely accepted by all generations.

Ehime’s nature has gifted us all with its pearls. Boasting the highest production volume in Japan, the pearls of Ehime have also established its own brand called “HIME PEARL”. Pearls are the only type of precious stone that is cultivated inside a living animal, and with that comes a unique kind of warmth and beauty to it. Every single pearl is grown with lots of love and with the customers in mind.

When we thought of the safety and security of our children, we arrived at a place of concern for the environment. When we thought of gratitude for our hometown, we arrived at the decision to carry on the tradition. Our craftsmen’s challenging and compassionate spirits are weaved into the Imabari towels that can be loved for a long time.

Mizuhiki is an essential part of Japan's traditional culture for special occasions. Most of them are made in Shikokuchuo City, which is rich in both mountains and water. The result of expert craftsmanship is a dignified work of art. It continues to beautifully connect the hearts and minds of people of all ages.

Tobe pottery has been handed down from generation to generation in the midst of beautiful local nature and human activity. The artisans who make them are dedicated to creating vessels with traditional skills and a fresh sensibility, with a lot of effort and care.

Citrus
Aiiku-Fish
Ama-toro
buta (pig)
Jako-ten
Pearl
Imabari Towel
Mizuhiki
Tobe-yaki

Stories

“Jakoten” Traditional Ehime superfood made by mincing freshly caught raw fish, bones and all.
2021.01.15
SUGO AJI

“Jakoten” Traditional Ehime superfood made by mincing freshly caught raw fish, bones and all.

Selected as one of the “100 best local dishes” by the Ministry of Agriculture, Forestry and Fisheries, “jakoten” is a traditional Ehime fish paste with fans all around Japan.

INTERVIEW with Tanimoto Kamaboko・Yasuoka Kamaboko
“Pearls from Ehime Prefecture” From Japan's No. 1 pearl cultivation area, offering unwavering quality and new value.
2021.01.15
SUGO MONO

“Pearls from Ehime Prefecture” From Japan's No. 1 pearl cultivation area, offering unwavering quality and new value.

Ehime Prefecture boasts the highest production volume of Akoya Pearls, a type of pearl known for their delicate and elegant brilliance, in Japan for 10 consecutive years.

INTERVIEW with Ehime Fisheries Cooperative Association・Akatsuki Kobo
The Secrets of the brand “Ehime Amatoro Buta (Pig)”
2020.10.15
SUGO AJI

The Secrets of the brand “Ehime Amatoro Buta (Pig)”

The delicious taste of Ehime Amatoro Buta (pig) is even scientifically proven – read more about how the farmers’ meticulous care of their pigs from the feed to the water the pigs drink, create this delicious taste.

INTERVIEW with Matsuda Pig Farm・Shiba Pig Farm
A new form of mizuhiki for modern life.
2020.10.15
SUGO MONO

A new form of mizuhiki for modern life.

Announced as an Ehime Prefecture Traditional Specialties, the mizuhiki has a very long history in this prefecture. Read more about how the mizuhiki masters adapt their skills to modern trends.

INTERVIEW with Iyo Mizuhiki Kinpaku Cooperative Association・Hoshikawa Toyomitsu Store
A modern-day hot-spring cure with high-quality hospitality.
2021.01.15
TRAVEL

A modern-day hot-spring cure with high-quality hospitality.

Committed to the finest details of the hotel, read more about how the hotel has arranged the finest details of the entire experience, from the free rental Imabari Towels to the food that uses Ehime Prefecture goods, so that visitors can enjoy all that Ehime Prefecture has to offer.

INTERVIEW with Dogo Miyu
Once you've stayed, you'll want to come back.
2020.10.15
TRAVEL

Once you've stayed, you'll want to come back.

Dogo Onsen Yachiyo is persistent in perfecting even the smallest details so that visitors can relax as if the hotel were their second house. Read more about how visitors can enjoy all of Ehime Prefecture through their thoroughly prepared meals and exhibitions that feature Ehime goods.

INTERVIEW with Dogo Onsen Yachiyo
The History and Appeal of Towel made in Imabari Vol.1 IKEUCHI ORGANIC
2019.11.27
SUGO MONO

The History and Appeal of Towel made in Imabari Vol.1 IKEUCHI ORGANIC

Obtaining the first ISO 22000 certification in the industry. The company established its mission to develop “a towel edible by babies”, and its products are gaining popularity as towels that are safe for babies.

INTERVIEW with IKEUCHI ORGANIC
The History and Appeal of Towel made in Imabari Vol.2 Tango
2019.11.29
SUGO MONO

The History and Appeal of Towel made in Imabari Vol.2 Tango

Towel manufacturer “Tango,” which makes products popular among women.Consumers, Locals, and Producers—A Desire to Make Everyone Happier through Towels.They develop high-quality and practical towels.

INTERVIEW with TANGO
Miyamoto Orange Garden Pursues New Value in Orange Cultivation
2019.11.28
SUGO AJI

Miyamoto Orange Garden Pursues New Value in Orange Cultivation

Sustainable Agriculture Utilizing GLOBAL G.A.P and Smart Agriculture.The company produces, cells and processes oranges.Its famous salt-cured orange are valued by professional cooks as a secret ingredient to enhance the taste of any dish.

INTERVIEW with Miyamoto Orange Garden
To the world of Tobeyaki Vol.1 BAIZANGAMA
2019.8.7
SUGO MONO

To the world of Tobeyaki Vol.1 BAIZANGAMA

At 130 years old, Baizan-gama is the most historical Tobe ware producer, and supports the history of Tobe ware. Time and effort are dedicated to every piece, each of which is always handmade and hand painted.

INTERVIEW with BAIZANGAMA
To the world of Tobeyaki Vol.2 JOSHUA Koubou
2019.8.7
SUGO MONO

To the world of Tobeyaki Vol.2 JOSHUA Koubou

Joshua Koubou continues to create new products, while still preserving tradition. “Joshua Blue”—a deep blue gradation—was developed after much trial and error.

INTERVIEW with JOSHUA Koubou
Created by Ehime Prefecture Products「Mikan-zakana」
2019.8.7
SUGO AJI

Created by Ehime Prefecture Products「Mikan-zakana」

“Mikan Fish” is a combination of yellowtail/bream and oranges, a specialty product of Ehime. The fish are well-received since they taste less fishy and palatable.

INTERVIEW with UWAJIMA PROJECT & Nakatasuisan