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Ehime Prefecture, blessed with beautiful blue seas, Ukojo land and mild weather, is full of attractive agriculture, forestry, fisheries and processed foods.

Ehime Ai Food Promotion Organization (Chairman: Governor of Ehime Prefecture) certifies safe, secure and excellent agricultural, forestry and fishery products and processed foods as "Love" brands, and promotes them to people in and outside of Ehime Prefecture to make them widely known.

Ehime is a citrus kingdom and "Love" brand products include Onshu Mikan and Iyokan oranges, Iyokan oranges and popular Beni Madonna, as well as many other attractive products! We are proud of our products from Ehime. Please enjoy them.

Authorized mark of “Brand with Love Products”

This mark indicates that the item is a "Brand with 'Love' Products" recognized as safe, secure, and of excellent quality. We express this with the Chinese character for "love" and the decorated pictograph using a heart, with which it is possible for the places of production and the producers to express their forms of "Love" such as their proud citrus or fish or the production scenery to foster their products.

01.Places of processing and manufacturing

Shall be agricultural, forestry and fisheries products which are produced, processed and shipped from inside Ehime Prefecture. (agricultural, forestry and fisheries products)

The main raw materials shall be from Ehime Prefecture, and the products which are processed or manufactured inside Ehime Prefecture as a rule. (processed food)

02.Quality and others

(Safety and security)

Safety and security of the product shall be secured through a management system.

(Quality)

Particular standards and criteria for product manufacture, quality inspection and shipping, etc. shall be conducted. (agricultural, forestry and fisheries products)

An approach which enhances quality shall be conducted on the raw material and in the course of processing and manufacturing. (processed foods)

(Production place and special products)

It shall be the high-quality product of main products or a developmental breed by the prefectural test research institutes and others. Or, it shall be a distinct product of a limited region. (agricultural, forestry and fisheries products)

It shall be the representative processed food of this prefecture using prefectural agricultural, forestry and fisheries products. (processed foods)

03.Distribution and sales

Distribution and the sales strategy shall be clear, and the approach for their achievement shall be performed. (agricultural, forestry and fisheries products)

There shall be a sales performance outside the prefecture at the time of application, and a stable supply shall be possible. Moreover, there shall be a sales strategy outside the prefecture, and the approach for achievement shall be performed.(Processed food)

It shall be necessary to make the main customers public, and to report on the sales performance to the promotion organizations.

04.Information

Information management concerning the manufacturing of products or their quality shall be appropriately performed. To the consumers and persons related to distribution, a system shall be organized in which information regarding a product can be readily disclosed and offered via the website and other means.

05.Display

Not only to make a display which observes the law, but clearly utilizes the authorized mark "Love," according to the regulations of the trademark use permission summary of the brand mark "Love" of Ehime Prefecture.

06.Others

A correspondence section shall be established for inquiries and complaints about product from consumers and customers. Moreover, even if a product is once authorized as a brand product, it shall be re-examined to insure it qualifies as a "Brand with 'Love' Product" after three years.

Positioning of Ehime Brand: Ehime Ai (love) Food Promotion Organization provides detailed guidelines, and examines compliance through the Brand Authorization Examination Association composed of specialists. We recognize only products which have cleared our guidelines and were judged to be suitable by the Examination Association to be Brand with "Love".

Ehime Akane・Japanese Beef

Japanese black cattle born and raised in Ehime, and fed with linseed oil and citrus fruits. The meat is well balanced between lean and firm, and has a light texture.
Ehime Queen Splash

This is a prefectural original variety of "Kanpei" that is highly regarded by buyers and consumers alike. It must have a sugar content of 13 degrees or higher, acidity of less than 1.2%, excellent shape and color, and less flaws.
Iyo’s Himetakami

The Suma, a new type of fish with established cultivation technology, is branded as "Ehime Takumi of Iyo" if they met the criteria of more than 2.5kg and more than 25% of fat content. High performance ice is used for shipping to maintain high freshness.